Are You Not Being Entertained? This Drop of Open-Play Goals from Open Play

Football match action
Wolves managed a decrease of 10 goals from open-play situations compared to at this stage last season.

A key narrative of the EPL this campaign concerns the decline of scoring in open-play scenarios and the way clubs are netting more from set-plays instead.

When we compare goal sources to the first 11 games last season, we note a drop of 39 goals in open-play and 26 more from team set-pieces and penalties, giving us 13 less overall.

Examining the broader view, shot attempts clubs are making have seen an incredible drop of 370 in open play than at this stage last season.

And despite the notable jump in set-play finishes, we've actually seen only two additional attempts generated from them outside of spot-kicks, indicating how effective teams are at discovering methods to convert from dead-ball chances.

Goal Averages Tell an Interesting Narrative

The 301 goals notched in 110 games up to now calculates at nearly 2.75 goals each match, if this persists for the entire campaign could be the lowest for since 2020-21, back in 2020-21 (2.69 per game).

Yet merely under 200 goals scored in open play translates to 1.78 each match and is on course to be the lowest for since 2009-10, from 16 years ago (1.76).

2009-10 also marks the sole English top-flight campaign to witness scoring more frequently from non-penalty set-pieces than this campaign's frequency of 0.77 each match (0.79 per game).

Which Teams Bear the Most Responsibility?

When it comes to scoring from open-play, Wolves have seen the most significant decrease, scoring only four in 11 matches, 10 fewer than this point last season.

Apart from Wolves, the EPL's drop in open-play scoring is largely a trend among London clubs, with half of the city's seven teams netting at least five goals fewer from open play than the prior season.

To be fair, that's largely down to them netting lots of scores at the beginning of the previous campaign as opposed to them really struggling to score in open play the current term.

Meanwhile Man City have experienced the most significant jump, with all but one of their 23 goals this season originating in open-play.

Set-Piece Success

Comparing clubs that came up with those that were relegated they replaced. Sunderland the Black Cats have recorded three extra scores in open play than Southampton managed in their opening 11 matches en route to relegation the previous campaign.

When it comes to scoring from set-pieces (not counting penalties), Arsenal and the Blues have recorded the largest rise, with each team replacing the five less scores that they've produced in open play with the same number from set-pieces.

Manchester United have recorded twice as many goals from set-plays as they did in matchday 11 last season ahead of their coach took charge, while Sunderland again prove more effective at converting than the fellow red-and-whites that went down.

City seem unaware of the memo about scoring more from set-pieces, since they've netted three less than the previous campaign, like Forest, though this may result from the change in style they have tried to implement.

League-Wide Trends

Six clubs – the Gunners, Chelsea, Fulham, the Magpies, Tottenham and West Ham – represent this term's top trend-setters by scoring fewer goals from open play and increased from set-plays, while City represent the sole team to buck the trend up to now by doing the contrary.

It will be fascinating to see if clubs continue to rely so heavily on set-plays as the campaign progresses or if they rediscover their general attacking flair and commence netting increased totals in open-play too.

Curtis Hart
Curtis Hart

A tech enthusiast and digital strategist with over a decade of experience in software development and innovation consulting.